Cal football spending $30m on NIL this year - Printable Version

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Cal football spending $30m on NIL this year - cctop - 08-16-2026

Cal football GM Ron Rivera is quoted in the SF Standard as saying the team will spend $30m on players this year:

The highest-spending teams in the nation project to run budgets of roughly $50 million in 2026. Rivera said Cal’s spending is in the range of $30 million, in line with the upper echelon of ACC powers like Clemson and Florida State (but below Miami).

Star QB Jaron-Keawe Sagapolutele will receive $3m from the school plus whatever he earns from private NIL and his own brand of merch.

https://sfstandard.com/2026/08/09/jaron-keawe-sagapolutele-cal-bears-qb-nil/?utm_source=copy_sitebutton&utm_medium=site_buttons&utm_campaign=site_buttons

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