[stupac2]

It's not an either-or. Adding viewers in the No. 5 and No. 10 TV markets is always a good thing, bottom-line-wise. And yeah, there are lots of people in Texas who are not UT fans, which is why cable carriage for the Longhorn Network has not been what was expected.

From what I've read the most important thing is getting into new markets so you can increase your carriage fees. That's part of the reason the B1G added Rutgers and Maryland, they wanted those new markets. There wouldn't have been any real gaining adding, say, Miami (OH) or NIU, even though they might be about as competitive on the field.

But maybe that's all wrong, I don't know.

[stupac2]

It's not an either-or. Adding viewers in the No. 5 and No. 10 TV markets is always a good thing, bottom-line-wise. And yeah, there are lots of people in Texas who are not UT fans, which is why cable carriage for the Longhorn Network has not been what was expected.

From what I've read the most important thing is getting into new markets so you can increase your carriage fees. That's part of the reason the B1G added Rutgers and Maryland, they wanted those new markets. There wouldn't have been any real gaining adding, say, Miami (OH) or NIU, even though they might be about as competitive on the field.

But maybe that's all wrong, I don't know.