[slide]

Garvin, I am with you on the 30B total TV viewer audience, but FIFA jots up viewers a bit differently.  for instance, if you watched the Stanford-Cal game live on tv, I would count you once.  if you watched the Stanford-Cal game live on tv and then watched a replay later that night, I would count it as one view, but FIFA would count you twice.  if you watched a portion of the game the next day, I would still count you once, but FIFA now has you at 3 times as a "non-unique" viewer.

check out the following from FIFA.  very interesting in that overall viewership is down over 20% since 1994.  

http://www.fifa.com/mm/document/fifafact...s_9299.pdf

[slide]

Garvin, I am with you on the 30B total TV viewer audience, but FIFA jots up viewers a bit differently.  for instance, if you watched the Stanford-Cal game live on tv, I would count you once.  if you watched the Stanford-Cal game live on tv and then watched a replay later that night, I would count it as one view, but FIFA would count you twice.  if you watched a portion of the game the next day, I would still count you once, but FIFA now has you at 3 times as a "non-unique" viewer.

check out the following from FIFA.  very interesting in that overall viewership is down over 20% since 1994.  

http://www.fifa.com/mm/document/fifafact...s_9299.pdf