10-03-2019, 05:47 AM
(This post was last modified: 10-03-2019, 05:49 AM by OutsiderFan.)
Just listening to the national reaction to this law passing, it seems evident the NCAA is going to lose its fight in a very large way.
I would imagine Class of 2021 athletes will be the first ones who will give thought to monetizing their NIL as part of their decision making about where to attend school. And I can't imagine the CA Pac-12 schools will not use this in their recruiting pitches to some degree.
The one thing that just needs to be continually hammered home is the law doesn't require or even allow athletes to be paid directly from schools. It's all about allowing them to earn money when not participating with their teams.
One other thing to consider. People talk about players being able to sell jerseys. There is no reason on Earth schools have to allow players to keep their jerseys as if they are their property to sell. They could rightfully have language in the scholarship contract say all game jerseys are the property of the school and must be returned to the school after use; athletes are prohibited from selling game worn jerseys. Athletes would have to have rights to sell school copyrighted jerseys even with their names and numbers on them, and the schools have no obligation to give them those rights.
Though it's entirely possible a school could give the athlete those rights and split revenue from the sale with the athlete. This could be one reason why Stanford is setting up the Athlete Endorsement Department. Would also cover video game licensing, although more schools would have to be participating to allow that to be viable.
Otherwise, if a company wants to pay athletes to endorse their products off the field, or come do autograph signings, they can. I really don't see anything wrong with this. One of the most basic marketing promotions is to have someone famous present at a business as a means of driving traffic to it. Will business owners pay excessively to lure recruits to play for schools that will benefit from the compensation? Maybe. But even if they do, at least it will be being done above board and in the open, not by bag men in dark parking lots, while the NCAA is asleep while it happens.
I would imagine Class of 2021 athletes will be the first ones who will give thought to monetizing their NIL as part of their decision making about where to attend school. And I can't imagine the CA Pac-12 schools will not use this in their recruiting pitches to some degree.
The one thing that just needs to be continually hammered home is the law doesn't require or even allow athletes to be paid directly from schools. It's all about allowing them to earn money when not participating with their teams.
One other thing to consider. People talk about players being able to sell jerseys. There is no reason on Earth schools have to allow players to keep their jerseys as if they are their property to sell. They could rightfully have language in the scholarship contract say all game jerseys are the property of the school and must be returned to the school after use; athletes are prohibited from selling game worn jerseys. Athletes would have to have rights to sell school copyrighted jerseys even with their names and numbers on them, and the schools have no obligation to give them those rights.
Though it's entirely possible a school could give the athlete those rights and split revenue from the sale with the athlete. This could be one reason why Stanford is setting up the Athlete Endorsement Department. Would also cover video game licensing, although more schools would have to be participating to allow that to be viable.
Otherwise, if a company wants to pay athletes to endorse their products off the field, or come do autograph signings, they can. I really don't see anything wrong with this. One of the most basic marketing promotions is to have someone famous present at a business as a means of driving traffic to it. Will business owners pay excessively to lure recruits to play for schools that will benefit from the compensation? Maybe. But even if they do, at least it will be being done above board and in the open, not by bag men in dark parking lots, while the NCAA is asleep while it happens.