[cardcrimson]

Though it's entirely possible a school could give the athlete those rights and split revenue from the sale with the athlete.  This could be one reason why Stanford is setting up the Athlete Endorsement Department. Would also cover video game licensing, although more schools would have to be participating to allow that to be viable.

Oh Fan, it was the William J. Le Petomane Director of Athletic Endorsements, iirc. . . . .

https://www.youtube.com/watch?v=sRB1mpEFeCQ

[cardcrimson]

Though it's entirely possible a school could give the athlete those rights and split revenue from the sale with the athlete.  This could be one reason why Stanford is setting up the Athlete Endorsement Department. Would also cover video game licensing, although more schools would have to be participating to allow that to be viable.

Oh Fan, it was the William J. Le Petomane Director of Athletic Endorsements, iirc. . . . .

https://www.youtube.com/watch?v=sRB1mpEFeCQ