[needle]

I tend to agree with others who say it's about the California households, the LA market. These are the people who have a choice to cancel DirecTV and go cable to get Pac-12. This is what DirecTV is likely watching most closely. Sad but true, it seems there just aren't enough concentrations of Pac-12 fans on EDT to make much of a surge in business, at least as calculated by the cable companies who have tacitly agreed with this notion by not having Pac-12 available in DC, Chicago, etc.

[needle]

I tend to agree with others who say it's about the California households, the LA market. These are the people who have a choice to cancel DirecTV and go cable to get Pac-12. This is what DirecTV is likely watching most closely. Sad but true, it seems there just aren't enough concentrations of Pac-12 fans on EDT to make much of a surge in business, at least as calculated by the cable companies who have tacitly agreed with this notion by not having Pac-12 available in DC, Chicago, etc.