[FarmBoy]

When talking about exposure, the Pac12 network won't really catch the casual fans much better than an online streaming. It's going to be something like channel 550 on your Satellite channel guide and no one is going to just "browse" the channels until they come across the Stanford vs. WSU game and stop to watch. Perhaps the Pac12 channel will get fans of other Pac12 schools to watch a few more of our games, as they'll be in the habit of flipping to channel 550, but it's not going to get an SEC, ACC, or B1G fan in the way that ESPN, ABC and Fox drive casual fans.

[FarmBoy]

When talking about exposure, the Pac12 network won't really catch the casual fans much better than an online streaming. It's going to be something like channel 550 on your Satellite channel guide and no one is going to just "browse" the channels until they come across the Stanford vs. WSU game and stop to watch. Perhaps the Pac12 channel will get fans of other Pac12 schools to watch a few more of our games, as they'll be in the habit of flipping to channel 550, but it's not going to get an SEC, ACC, or B1G fan in the way that ESPN, ABC and Fox drive casual fans.