[Farm93]

Another reason that the P12 will never be at parity with the SEC. The SEC is sending each school $23M for Covid financial losses to be paid out of future revenues. "The SEC said it expects its annual distributions in 2025 and beyond to continue to increase even after a portion is used to fund the one-time payment."

https://www.espn.com/college-sports/stor...d-covid-19

Yup, I was gonna post the same yesterday but couldn't figure out how to do so without being overly negative. of immense proportions media contracts certainly help, as does competent management, as well as winning a few national championships in football and basketball.

The other spin is that this is needed because many of the SEC universities lack endowments to bridge any hardships to the AD or the university as a whole.   For many of them their net present value of their future football TV revenue is their most valuable asset.   Therefore it makes sense to tap into that asset given the lack of many other options.

[Farm93]

Another reason that the P12 will never be at parity with the SEC. The SEC is sending each school $23M for Covid financial losses to be paid out of future revenues. "The SEC said it expects its annual distributions in 2025 and beyond to continue to increase even after a portion is used to fund the one-time payment."

https://www.espn.com/college-sports/stor...d-covid-19

Yup, I was gonna post the same yesterday but couldn't figure out how to do so without being overly negative. of immense proportions media contracts certainly help, as does competent management, as well as winning a few national championships in football and basketball.

The other spin is that this is needed because many of the SEC universities lack endowments to bridge any hardships to the AD or the university as a whole.   For many of them their net present value of their future football TV revenue is their most valuable asset.   Therefore it makes sense to tap into that asset given the lack of many other options.