[OutsiderFan]

Dish Network has an exclusive sponsorship deal with each Pac-12 school.  That means DirecTV may ultimately carry the network, but the Pac-12 member schools will push Dish Network as their preferred satellite partner, until this sponsorship expires.

Conference satellite TV category sponsorship rights were about the only leverage the Pac-12 had to use with DirecTV in negotiations.  They used it to get a deal done with Dish.  It remains to be seen how this Dish deal deal impacts DirecTV's negotiations, but I don't think it will have much impact.

The struggle the Pac-12 has is that it can't give DirecTV a better deal than the other carriers who signed on faster got, but DirecTV has the biggest leverage "chip" with the fact it is the only carrier that has NFL Sunday Ticket, and it will demand great terms.  Hopefully the Pac-12 agreements with the other carriers don't preclude DirecTV from getting the favorable terms it needs to get its own deal done with the Pac-12.

[OutsiderFan]

Dish Network has an exclusive sponsorship deal with each Pac-12 school.  That means DirecTV may ultimately carry the network, but the Pac-12 member schools will push Dish Network as their preferred satellite partner, until this sponsorship expires.

Conference satellite TV category sponsorship rights were about the only leverage the Pac-12 had to use with DirecTV in negotiations.  They used it to get a deal done with Dish.  It remains to be seen how this Dish deal deal impacts DirecTV's negotiations, but I don't think it will have much impact.

The struggle the Pac-12 has is that it can't give DirecTV a better deal than the other carriers who signed on faster got, but DirecTV has the biggest leverage "chip" with the fact it is the only carrier that has NFL Sunday Ticket, and it will demand great terms.  Hopefully the Pac-12 agreements with the other carriers don't preclude DirecTV from getting the favorable terms it needs to get its own deal done with the Pac-12.