[82lsju]

OK, so when Stanford comes roaring out of the Coliseum tunnel the announcers can't say, "Here comes the Cardinal."

That simple article has become part of Ohio State's culture, and the university has successfully registered a trademark for "THE." The trademark, which was initially applied for in August, 2019, took three years to get approved and will apply to any application on clothing and apparel.
...
Apparel brand Marc Jacobs had also applied for a trademark for the word, so it's possible, according to Gerben, that Ohio State was taking a defensive position by also applying for the trademark. If Marc Jacobs were to have gotten the trademark, they would have had the authority to ask Ohio State to stop using it on their apparel.

https://www.espn.com/college-football/st...t-word-the

[82lsju]

OK, so when Stanford comes roaring out of the Coliseum tunnel the announcers can't say, "Here comes the Cardinal."

That simple article has become part of Ohio State's culture, and the university has successfully registered a trademark for "THE." The trademark, which was initially applied for in August, 2019, took three years to get approved and will apply to any application on clothing and apparel.
...
Apparel brand Marc Jacobs had also applied for a trademark for the word, so it's possible, according to Gerben, that Ohio State was taking a defensive position by also applying for the trademark. If Marc Jacobs were to have gotten the trademark, they would have had the authority to ask Ohio State to stop using it on their apparel.

https://www.espn.com/college-football/st...t-word-the