[gailtate]

As for advertising, when was the last time you saw a Löwenbräu commercial? When was the last time you saw Löwenbräu in the beer aisle.

Then of course, there was the 70's Miller Lite commercials. Tastes great, less filling. . . ."Miller's heavy-advertising approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace." from wiki. 

Granted today is a different world, but a TV campaign tied to an effective social media campaign will move the needle. Look at the hard seltzer craze as a recent example.

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"Advertising works. On some people".   --Don Draper, Partner and Creative Director, SCDP Advertising, 1965.

[gailtate]

As for advertising, when was the last time you saw a Löwenbräu commercial? When was the last time you saw Löwenbräu in the beer aisle.

Then of course, there was the 70's Miller Lite commercials. Tastes great, less filling. . . ."Miller's heavy-advertising approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace." from wiki. 

Granted today is a different world, but a TV campaign tied to an effective social media campaign will move the needle. Look at the hard seltzer craze as a recent example.

---

"Advertising works. On some people".   --Don Draper, Partner and Creative Director, SCDP Advertising, 1965.