[Goose]

What’s the old saw?  Only 50% of a marketing budget makes any sort of return; the problem is no one knows which 50%.

BC

The old saw was probably correct in it's day. Today it is more like 80% 20% and nobody knows which 20%, at least IMHO. I guess you can spend the money on commercials during football games or pop-up adds on Google.

[Goose]

What’s the old saw?  Only 50% of a marketing budget makes any sort of return; the problem is no one knows which 50%.

BC

The old saw was probably correct in it's day. Today it is more like 80% 20% and nobody knows which 20%, at least IMHO. I guess you can spend the money on commercials during football games or pop-up adds on Google.