[jayasena]

I'm not buying the "lines were too thin" argument. Maybe that was an issue a while ago with low-res displays and aliasing, but that should not be a big problem today. I mean, seriously, why won't the logo render on an iPhone when uncle Jobs (bless him) clearly said the iPhone has higher resolution than the human eye can resolve?

Maybe it's the cynic in me but I can't help thinking this is the real reason:

The last logo was Sabon font, and Lapin explained that was expensive to license.

"Lots of units wanted to have it throughout the campus, so we were spending," she said.

Now Stanford owns the logo design, which means that it can also prevent others from replicating the school's likeness by just using Sabon art.

[jayasena]

I'm not buying the "lines were too thin" argument. Maybe that was an issue a while ago with low-res displays and aliasing, but that should not be a big problem today. I mean, seriously, why won't the logo render on an iPhone when uncle Jobs (bless him) clearly said the iPhone has higher resolution than the human eye can resolve?

Maybe it's the cynic in me but I can't help thinking this is the real reason:

The last logo was Sabon font, and Lapin explained that was expensive to license.

"Lots of units wanted to have it throughout the campus, so we were spending," she said.

Now Stanford owns the logo design, which means that it can also prevent others from replicating the school's likeness by just using Sabon art.