04-09-2024, 09:50 PM
(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-w..._permalink
BC
Caitlin Clark was the reason. She is a player whose unique talent created a buzz that will be very difficult to replicate.
