[chrisk]

Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers

Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million

https://www.wsj.com/business/media/the-w..._permalink

BC

I wonder what the ads costs were for the women's vs the men's game and how the viewer demographics stack up for advertisers, would seem like the ads bought for the women's game would might have been a "deal" for advertisers...

Although the networks make their deals with the NCAA years in advance, they sell ads much closer to the event. I would guess the ads for this year were sold at a much higher rate than last year, although they probably could not capitalize on the entire surge of viewership.

[chrisk]

Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers

Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million

https://www.wsj.com/business/media/the-w..._permalink

BC

I wonder what the ads costs were for the women's vs the men's game and how the viewer demographics stack up for advertisers, would seem like the ads bought for the women's game would might have been a "deal" for advertisers...

Although the networks make their deals with the NCAA years in advance, they sell ads much closer to the event. I would guess the ads for this year were sold at a much higher rate than last year, although they probably could not capitalize on the entire surge of viewership.