04-10-2024, 09:06 PM
Folks, read the article (gifted and thus not paywalled).
No:
Per this article, the NCAA just renegotiated tournament rights a few months ago:
NCAA, ESPN agree to landmark media rights deal covering 40 NCAA championships (sportsbusinessjournal.com)
The deal values the women's tournament at $65 million/year, which is 10x the previous valuation, but also less than 1/10th the men's. Before the recent jump in viewership the last couple years, women's championship viewership was about 5 million, about 1/3 to 1/4 the men's championship viewership (the WSJ article has viewership dating back to 2014).
The men's deal was last extended in 2016.
NCAA, CBS, Turner extend NCAA Tournament deal through 2032 - CBSSports.com
BC
Quote:Caitlin Clark was the reason. She is a player whose unique talent created a buzz that will be very difficult to replicate.
No:
Quote:Ratings indicate that viewers were interested in watching games that didn’t feature Clark this tournament. Excluding Iowa’s games, viewership through the Elite Eight women’s games was up 73% from last year, ESPN said.
Quote:1. What year did the networks bid on rights to televise the 2024 men's and women's basketball tournament?
Per this article, the NCAA just renegotiated tournament rights a few months ago:
NCAA, ESPN agree to landmark media rights deal covering 40 NCAA championships (sportsbusinessjournal.com)
The deal values the women's tournament at $65 million/year, which is 10x the previous valuation, but also less than 1/10th the men's. Before the recent jump in viewership the last couple years, women's championship viewership was about 5 million, about 1/3 to 1/4 the men's championship viewership (the WSJ article has viewership dating back to 2014).
The men's deal was last extended in 2016.
NCAA, CBS, Turner extend NCAA Tournament deal through 2032 - CBSSports.com
BC