[Snorlax94]

I’ve been missing emails related to my season ticket subscription, so maybe that’s the issue, but on today’s Frank Reich announcement email, I notice  a link to renew tickets.

I click on it, go to the tickets website, see (another) new user experience to renew my tickets, then my parking.

No opportunity to switch seats, no notification, a strange workflow where I couldn’t figure out how to renew both the tickets and parking at once so I did it in two separate transactions. Plus just weird messaging on the website — saying I’d been approved to renew, even though i hadn’t requested it (although I planned to).

Anyway, i renewed. I’ve been a fan of Stanford football ever since my frosh year, through some tough years.

But for other STM’s on the cardboard — were there any other emails about  renewal? Any process for switching seats? Am I still missing emails?

I know many alums complain about “over-unsubscribing” to Stanford emails — you unsubscribe to one newsletter and suddenly you’re not getting the ones you want. Or, like me, you stop getting the ones you want but keep getting the ones you don’t want.

I worry Stanford is missing out on many opportunities — including lost football sales — due to its email, and broadly, digital marketing, woes.

[Snorlax94]

I’ve been missing emails related to my season ticket subscription, so maybe that’s the issue, but on today’s Frank Reich announcement email, I notice  a link to renew tickets.

I click on it, go to the tickets website, see (another) new user experience to renew my tickets, then my parking.

No opportunity to switch seats, no notification, a strange workflow where I couldn’t figure out how to renew both the tickets and parking at once so I did it in two separate transactions. Plus just weird messaging on the website — saying I’d been approved to renew, even though i hadn’t requested it (although I planned to).

Anyway, i renewed. I’ve been a fan of Stanford football ever since my frosh year, through some tough years.

But for other STM’s on the cardboard — were there any other emails about  renewal? Any process for switching seats? Am I still missing emails?

I know many alums complain about “over-unsubscribing” to Stanford emails — you unsubscribe to one newsletter and suddenly you’re not getting the ones you want. Or, like me, you stop getting the ones you want but keep getting the ones you don’t want.

I worry Stanford is missing out on many opportunities — including lost football sales — due to its email, and broadly, digital marketing, woes.