[Papa John]

I still think your approaching is the tail wagging the dog. In this case the tail is a very specific industry as opposed to athletics, but it's the same idea. 

I guess I'm old-fashioned in that I value the ideals of a liberal arts/basic research education that "fosters critical thinking, intellectual independence, and a broadened perspective across humanities, arts, and sciences, beyond narrow vocational training."

That's why we don't have undergraduate degrees that offer professional credentials in business, law or medicine. Instead, undergraduate students major in a cognate field and apply to professional/graduate schools to earn those credentials.

If we are going to start letting "the market" dictate what majors we offer, why not have undergraduate degrees in Real Estate or Insurance?

[Papa John]

I still think your approaching is the tail wagging the dog. In this case the tail is a very specific industry as opposed to athletics, but it's the same idea. 

I guess I'm old-fashioned in that I value the ideals of a liberal arts/basic research education that "fosters critical thinking, intellectual independence, and a broadened perspective across humanities, arts, and sciences, beyond narrow vocational training."

That's why we don't have undergraduate degrees that offer professional credentials in business, law or medicine. Instead, undergraduate students major in a cognate field and apply to professional/graduate schools to earn those credentials.

If we are going to start letting "the market" dictate what majors we offer, why not have undergraduate degrees in Real Estate or Insurance?