02-26-2014, 01:49 PM
Hulk, I love you man and I respect 99.9% of the things you say...and you're far more right than wrong on the cold call thing.
But if I'm being honest, I will tell you that I have had five life-changing experiences in my business life, and four of them started with a cold call. One was a vendor (in a business I know really, really well; one that is full of charlatans) that delivered an immediate net benefit to my firm of about $4 million on a $60,000 investment, and permanent, ongoing process benefits of substantial (though indeterminate) value.
But if I'm being honest, I will tell you that I have had five life-changing experiences in my business life, and four of them started with a cold call. One was a vendor (in a business I know really, really well; one that is full of charlatans) that delivered an immediate net benefit to my firm of about $4 million on a $60,000 investment, and permanent, ongoing process benefits of substantial (though indeterminate) value.
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