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Seven Famous People Who Missed the Titanic. These folks were supposed to be on the maiden voyage, but for one reason or another didn't make it:
Theodore Dreiser (his publisher talked him out of it)
Henry Clay Frick (Pittsburgh steel baron, his wife sprained her ankle, so they had to stay in Europe while she recuperated)
Milton S. Hershey (put down a deposit, but took an earlier return on the German ship Amerika instead. Ironically, the Amerika had radioed the Titanic to be careful of all the ice)
Guglielmo Marconi (inventor of radio, winner of 1909 Nobel Prize was offered free passage, but took the Lusitania three days earlier)
J. P. Morgan (was all set for a grand voyage, had an enormous suite, decided to stay at a French resort, Aix, instead)
John Mott (started the YMCA, won the Nobel Peace Prize, was offered free passage but as an evangelist decided to take a cheaper ship - the Lapland)
Alfred Gwynne Vanderbilt (canceled his passage so late that early reports listed him among the missing)
Last bit of trivia: several years later, Vanderbilt died on the Lusitania, sunk by the Germans in 1915. Marconi was on the same ship and narrowly escaped.
Audaces fortuna iuvat