Redrum
06-20-2012, 06:43 AM
Pleistocene history: When the Bootleg first affiliated with one of the first of the big national recruiting networks, it was a fairly new idea. Like the Cold War, but no Soviet Union. This first national network affiliation was the trigger that, in part, spawned the Cardboard. At the time, the Bootleg had already morphed from mail-out/ faxed weekly newsletter/ sports rant to a bulletin board with little editorial news content. Part of the driver for the Bootleg was access to national editorial coverage and available content on a national recruiting scene. IIRC, the guys who started the UDub Dawgman site were key members and founders of the original network.
Then, the first big schism occurred. IIRC, the financial model for that first national network fell apart and the individual site owner operators split, some staying with the original syndicate (the Rivals of today), some affiliated with the new Scout network. The Bootleg went Scout. That explains-- among more global business forces-- why there was no Rivals coverage of Stanford for many years. Meanwhile the Cardboard survived, an early mammal scurrying around while the Tyrannosaurs fought for national dominance and the Big Bucks.
Eventually, as part of a strategic move to cover every major conference, Rivals got around to founding and supporting a Stanford site. The new Rivals site featured lots of local, Stanford-focused editorial content. Rick Jones worked his ass off, going to summer workouts, practices, scrimmages and catching quick interviews. Just from the standpoint of going out and digging up fresh Stanford content, he did a great job vs. the Bootleg. But the Rivals bulletin board barely had a discernable pulse. From a business standpoint, it was no contest. Rick Jones moved on. Stanford also became more professional ( controlling and restrictive) with its media rights and access. The school got better at producing its own content but that damaged editorial content opportunities for both Scout and Rivals.
Oddly, what you see now is pretty much as its been for years. Rivals getting a series of good contributing writers. Jon Haskins, former Stanford LB and now a coach on the Florida gator staff, was a real get and high value contributor. Scout had a of extremely large proportions advantage in actual paying subscribers and participants, but with the departure of Mike Eubanks to the Stanford athletic dept., uneven in its Stanford-centric coverage.Â
And the Cardboard has thrived of late. A lot of those early Bootleg/Cardboard posters are still around here. Akkidoc is one of many. Not sure we are decisive proof, but it seems the success of the Cardboard, Bootleg and college sites around the nation demonstrate that the bulletin board foundation has proven more important to survival and success than editorial content. That said, Hank's blog site is a good great one. Personally, I keep my Scout subscription but have let my Rivals subscription lapse. It the site gets better, might renew it, but not now.