08-16-2013, 09:22 PM
Steve Sarkisian on the identity of UDub football:
http://www.heraldnet.com/article/2013080.../708059938
Jim Harbaugh on the identity of Stanford football
" Shut up and play football."
OR
" "We're going to go down the field, we're going to kick the game-winning field goal, and don't get hurt in the postgame celebration.".
http://www.heraldnet.com/article/2013080.../708059938
Quote:Sarkisian is aware that the University of Washington football brand is the brand of Steve Sarkisian. He has direct involvement in messaging and even editorial influence on the school's Website that covers athletics, GoHuskies.com. He signs off on everything from the language in recruiting letters to high school freshmen to public explanations that the school is aware a player just screwed up. The school has revamped its media relations department and much of its approach since Sarkisian arrived. That change that has also coincided with the hiring of Athletic Director Scott Woodward a year before Sarkisian.
"I think at the end of the day, if something gets messaged a certain way, whether I like it or not, the perception is that it came from me," Sarkisian said. "So, it might as well come from me. If I don't have a great feel for what I want that messaging to be, I am going to lean on the people we have in our organization that I can count on and I trust their opinion to help me through the process of it."
"But, the end result, whether the message was from me or not, when there is something that comes from the University of Washington football program, my face is on it and I want to make sure that messaging is something that I can relate to and is something that represents me well in how we do it."
Jim Harbaugh on the identity of Stanford football
" Shut up and play football."
OR
" "We're going to go down the field, we're going to kick the game-winning field goal, and don't get hurt in the postgame celebration.".


