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I don't think it's totally crazy to want to see some measurables, if you're an NFL scout. (Though I do wonder why the 40? To me quickness and explosiveness has always been more important, so I'm more interested in the 3-cone or vertical leap...).
Here's why. Let's take Stanford's schedule this year. It wasn't super-difficult, but very respectable. And let's say you're an NFL scout. You had to watch a Stanford player clown the 59ers, Washington State, Army, and Davis. How many future NFL players did, say, Henry Anderson get matched up against during that time? So right there you have a third of the schedule disqualified due to rampant suck; just totally useless for projecting for the pros.
OK, go a tier up. Was it really *that* useful to see a random Stanford prospect against, say, Oregon State or Washington? Maybe here and there.
Already you can see that the sample is rather small, in terms of game film, to see a random Stanford prospect against respectable opposition. And we know what happens when there are small sample sizes. Now, let's repeat the exercise for some of these teams out there that played absolute joke schedules.
So now you can see why NFL scouts are interested in seeing some absolute measures of athleticism.