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59ers hitch wagon to the Under Armour brand - Printable Version

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59ers hitch wagon to the Under Armour brand - washingtonismoney - 04-22-2016

Big deal: http://espn.go.com/college-sports/story/_/id/15304410/california-berkeley-armour-agree-10-year-deal

Anyone know the terms of Stanford's deal with Nike? I imagine Phil Knight likes having his other alma mater in Nike gear, but just wondering.

Re: 59ers hitch wagon to the Under Armour brand - BostonCard - 04-22-2016

Quote:"You make sense of these types of deals by hoping that your association with a school, and their future success, leads to a crescendo, a waterfall effect that makes your brand top-of-mind outside what a fan normally purchases," he said.

That makes their choice of signing with Cal... interesting.

BC

Re: 59ers hitch wagon to the Under Armour brand - fullmetal - 04-22-2016

East Bay association, maybe.  kal definitely got a good deal,

Re: 59ers hitch wagon to the Under Armour brand - ca245 - 04-22-2016

Are their uniforms and helmets going to start looking like U. Maryland's?

Re: 59ers hitch wagon to the Under Armour brand - fullmetal - 04-22-2016

The state flag of California is nowhere near as garish as Maryland's flag, thankfully.

Re: 59ers hitch wagon to the Under Armour brand - OutsiderFan - 04-22-2016

[Image: CgqrQ47UgAAt4jn.jpg]

Re: 59ers hitch wagon to the Under Armour brand - ThePassionOfTheChryst - 04-22-2016

Interesting.  I remember just a few years ago C.al made a big deal about doing a complete re-branding across the entire department (which resulted in some nice-looking threads).  I presume they'll be doing another one now.

Re: 59ers hitch wagon to the Under Armour brand - TreeWeird - 04-22-2016

(04-22-2016, 11:29 AM)fullmetal link Wrote:East Bay association, maybe.  kal definitely got a good deal,

Is Riley Curry a kal fan?

http://www.sfgate.com/warriors/article/Steph-Curry-Under-Armour-sneakers-Riley-6977949.php



Re: 59ers hitch wagon to the Under Armour brand - winflop - 04-23-2016

Maybe they can put real toilets in a Port-A-John Memorial now?

Phil Knight, your move

Re: 59ers hitch wagon to the Under Armour brand - yvonne - 04-26-2016

And Michigan just signed with Nike for a slightly more money.
http://www.detroitnews.com/story/sports/college/university-michigan/wolverines/2016/04/26/um-nike-deal-more-valuable-than-anticipated/83538444/

Re: 59ers hitch wagon to the Under Armour brand - Farm93 - 04-26-2016

(04-26-2016, 08:57 AM)Yvonne link Wrote:And Michigan just signed with Nike for a slightly more money.
http://www.detroitnews.com/story/sports/college/university-michigan/wolverines/2016/04/26/um-nike-deal-more-valuable-than-anticipated/83538444/
Nike's deal with Michigan looks better than Under Armour's deal with UCB.

UCB got a GREAT deal.  We joke about their AD, but the people in the UCB AD that put that deal together really did a great job.

As a private school Stanford does not need to disclose the specifics of their deal and Nike definitely likely has no desire to voluntarily disclose details of their advertising expenses, if given a choice.  However, in addition to Nike to Stanford AD dollars Stanford University has received $500+ million from Nike's founder, Phil Knight.  Phil Knight's net worth, and future donations, likely will remain correlated with Nike's success and market valuation.  So hard to believe Stanford would switch for a few million over a 10 or 15 year deal. 

Re: 59ers hitch wagon to the Under Armour brand - needle - 04-26-2016

In the 1990s I believe Stanford football unis were Adidas.

Re: 59ers hitch wagon to the Under Armour brand - Farm93 - 04-26-2016

(04-26-2016, 10:52 AM)needle link Wrote:In the 1990s I believe Stanford football unis were Adidas.

For the 100th Big Game in 1997 Stanford had a deal with Nike.  I remember that because the local media snickered at the idea that the throwback uniforms included a Nike Swoosh.    Seem to recall Stanford AD went to an all Nike type deal in the early 90s.  I vaguely recall watching Women's volleyball in the 90s and wondering what the Nike deal would mean for their use of Mizuno apparel at the time.  Prior to the AD level agreements the individual teams would work on their own deals and Mizuno had some tagline or other that implied that top volleyball athletes (like those at Stanford) wore Mizuno.

Re: 59ers hitch wagon to the Under Armour brand - Mick - 04-26-2016

(04-26-2016, 10:52 AM)needle link Wrote:In the 1990s I believe Stanford football unis were Adidas.

All Day I Dream About Stanford.

Re: 59ers hitch wagon to the Under Armour brand - Bruce Wang - 04-26-2016

As a family policy, we don't wear adidas.  They sponsor $outhernCal and used to sponsor the Hunchbacks and the Skunkbears. (Now adding Under Armour to the forbidden brands list).

The adidas founders were Nazis.  I don't think sponsoring the most fascist university in America is coincidence.  It's rooted in the company's DNA.

Re: 59ers hitch wagon to the Under Armour brand - ThePassionOfTheChryst - 04-26-2016

(04-26-2016, 07:20 PM)Publius link Wrote:As a family policy, we don't wear adidas.  They sponsor $outhernCal and used to sponsor the Hunchbacks and the Skunkbears. (Now adding Under Armour to the forbidden brands list).

The adidas founders were Nazis.  I don't think sponsoring the most fascist university in America is coincidence.  It's rooted in the company's DNA.

Are the Toejams not Nike program-wide?

Re: 59ers hitch wagon to the Under Armour brand - needle - 04-26-2016

Farm93 has a better memory than I do. It looks like Stanford had a "longstanding" deal with Nike in 2001.

There was an organized movement to sever ties with Nike in the late 90s.

http://www.sfgate.com/bayarea/article/Stanford-Refuses-to-Cut-Ties-to-Nike-Despite-2934692.php


Re: 59ers hitch wagon to the Under Armour brand - terry - 04-27-2016

Nike's founder has his name on the building across the street from our Athletic Department offices. I imagine there's an institutional incentive for Stanford to stay involved with Nike.

Re: 59ers hitch wagon to the Under Armour brand - ThePassionOfTheChryst - 04-27-2016

UCLA is apparently not far behind: http://www.scout.com/college/ucla/story/1664676-ucla-could-get-biggest-apparel-deal-in-nation