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Law to allow student athlete to profit from name - Printable Version

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Law to allow student athlete to profit from name - TreesAndBirds - 02-08-2019

Proposed Cal legislation. 

Prohibits any restriction on student athlete rights to profit from name, likeness, etc. 


https://theathletic.com/800397/2019/02/04/thompson-new-law-seeks-to-allow-california-collegiate-athletes-to-get-paid-for-use-of-their-name-image-and-likeness/


RE: Law to allow student athlete to profit from name - Phogge - 02-08-2019

Yippee! Even if this only makes the potentates squirm. You have to work for the fat cats in Indy to understand just how much they resemble plantation owners. They could care less about the lives of NCAA athletes once they matriculate.


RE: Law to allow student athlete to profit from name - ca245 - 02-08-2019

Sounds fair enough. Could it lead to these scenarios, and would these be considered proper application of the concept or abuses: (a) School promises 5-star recruit, "If you sign with us, Booster X's company will give you a $50K endorsement contract." (b) School with ties to a big sporting wear company promises, "Every one of our scholarship athletes will get a $10K shoe endorsement contract."


RE: Law to allow student athlete to profit from name - 2006alum - 02-08-2019

Yeah, this will only make a bad problem worse. I don't know how someone will distinguish between legitimate sales and booster inducements, and having a bunch of 18-year-olds rolling around campus with hundreds of thousands of dollars is only going to exacerbate the problems with sex, drugs, and improper behavior that already plagues a lot of college players.

OTOH, if it hastens the descent of revenue-generating college athletics, perhaps it's an ill wind that blows no good. We're close to the straw that breaks the camel's back, and this may yet be it.


RE: Law to allow student athlete to profit from name - jonnyss - 02-08-2019

(02-08-2019, 08:17 AM)2006alum Wrote:  ...having a bunch of 18-year-olds rolling around campus with hundreds of thousands of dollars is only going to exacerbate the problems with sex, drugs, and improper behavior that already plagues a lot of college players...

as opposed to the problems with sex, drugs, and improper behavior that already plague college coaches?


RE: Law to allow student athlete to profit from name - OutsiderFan - 02-08-2019

The point of the legislation isn't necessarily to provide a policy solution to a problem.  The point is to say the status quo isn't acceptable, so let's do something to blow it all up and make life so miserable that those in charge have no choice but to figure out a more acceptable state of affairs.

I'm totally on board. Blow. Up. The. N. C. A. A.

The whole system is disingenuous, corrupt, and in violation of anti-trust laws if they were ever enforced to the letter of the law.


RE: Law to allow student athlete to profit from name - Phogge - 02-08-2019

Something has to happen. The NCAA needs to act and propose something constructive before they have the ball taken away.


RE: Law to allow student athlete to profit from name - SamuelMcF - 02-08-2019

(02-08-2019, 12:02 PM)Phogge Wrote:  Something has to happen. The NCAA needs to act and propose something constructive before they have the ball taken away.

We know this feeling all too well. The NCAA is turtling in the 3rd quarter.


RE: Law to allow student athlete to profit from name - BostonCard - 02-08-2019

(02-08-2019, 12:02 PM)Phogge Wrote:  Something has to happen. The NCAA needs to act and propose something constructive before they have the ball taken away.

The issue is not the NCAA per se.  The issue at its core is the relationship between academic institutions and athletics, and the fact that athletic competition attracts money.  All the rot flows from that fact.  If it weren't the NCAA, some other organization would be corrupt in its place.  Or the individual conferences would be.  Or the schools.

BC


RE: Law to allow student athlete to profit from name - 2006alum - 02-08-2019

(02-08-2019, 05:19 PM)BostonCard Wrote:  
(02-08-2019, 12:02 PM)Phogge Wrote:  Something has to happen. The NCAA needs to act and propose something constructive before they have the ball taken away.

The issue is not the NCAA per se.  The issue at its core is the relationship between academic institutions and athletics, and the fact that athletic competition attracts money.  All the rot flows from that fact.  If it weren't the NCAA, some other organization would be corrupt in its place.  Or the individual conferences would be.  Or the schools.

BC

This is the credited response. As long as you have revenue-generating college sports, you will have this problem. And I am confident once the players start to generate significant revenue on their own, colleges will begin to question whether it's worth it, because it's going to lead to too many other problems. If a one-and-done can get an endorsement deal for $1m, does he care if it requires him to miss a practice here or there to make an appearance? If a school requires kids to live in dorms their freshman year and a star bball player has tons of cash, what's stopping him from also getting an apartment off campus but nominally keeping the dorm? What would keep a star player from hiring tutors for every class who just so happen to occasionally submit work on behalf of the student. Will the college be held responsible if it wasn't their own tutors? Coaches will lose authority over their players, some of whom will make more than the coaches. Etc.

And at some point it's just not going to be worth it - just make them the college equivalent of an AAU team that's nominally associated with a college and still generates some decent revenue for the school, but discards the student-athlete sham. We can still root for Alabama, we just don't have to pretend the players are also full-time students.