Food for thought - Printable Version
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Food for thought - BostonCard - 04-09-2024
Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
RE: Food for thought - Goose - 04-09-2024
While the article discusses timing and such, IMO it just shows that these deals are all irrational. The people paying these massive sums are never actually forced to justify the costs. The advertisers just step up and say "Thank you, can I have another?". Everybody involved has a vested interest in continuing the con that this makes any sense. If somebody says the emperor has no cloths, they are bought off/silenced. As long as everybody makes money and the businesses that are overpaying for this nonsense don't realize it and stop buying, it will continue.
RE: Food for thought - 82lsju - 04-09-2024
(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
I wonder what the ads costs were for the women's vs the men's game and how the viewer demographics stack up for advertisers, would seem like the ads bought for the women's game would might have been a "deal" for advertisers...
RE: Food for thought - PAsportsfan - 04-09-2024
I probably watched 25 men's games.
I watched two women's games, Iowa semi and final.
RE: Food for thought - Giants - 04-09-2024
(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
Caitlin Clark was the reason. She is a player whose unique talent created a buzz that will be very difficult to replicate.
RE: Food for thought - chrisk - 04-09-2024
(04-09-2024, 08:19 PM)82lsju Wrote:(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
I wonder what the ads costs were for the women's vs the men's game and how the viewer demographics stack up for advertisers, would seem like the ads bought for the women's game would might have been a "deal" for advertisers...
Although the networks make their deals with the NCAA years in advance, they sell ads much closer to the event. I would guess the ads for this year were sold at a much higher rate than last year, although they probably could not capitalize on the entire surge of viewership.
RE: Food for thought - CompSci87 - 04-09-2024
(04-09-2024, 08:20 PM)PAsportsfan Wrote: I probably watched 25 men's games.
I watched two women's games, Iowa semi and final.
Otoh, I watched zero games in the men's NCAA tournament, but went to two in the women's and watched parts of a bunch more.
On yet another hand, I watch a ton of Warriors games but have watched very little WNBA for the last couple of years.
All that's meant to prove is that one data point doesn't prove anything.
RE: Food for thought - jacket3ree - 04-10-2024
Killion had\s an interesting article about the parallels between men's and women's NCAA and NBA/WNBA timelines. The women are roughly 40 years behind the men just based on access to a tournament. The NCAA tournament didn't start until 1982. Is this the women's Bird-Magic moment?
RE: Food for thought - martyup - 04-10-2024
The ratings are the only data that matters to advertisers. I don't buy that it was all due to Clark playing her last game. The viewership numbers will definitely increase the media value of women's basketball.
RE: Food for thought - Mick - 04-10-2024
(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
Interesting data point. Two questions:
1. What year did the networks bid on rights to televise the 2024 men's and women's basketball tournament?
2. What was the collective viewership of all tournament games in the three years leading up to those bids?
Also generally curious about the total viewership of all 2024 men's and women's basketball tournament games. A few more data points on these links:
Men's Final Four viewership up slightly; both games trail Iowa-UConn women
Viewership through first three days: 2024 NCAA Tournament averaging record viewership
RE: Food for thought - crackpot - 04-10-2024
What surprised me was the brobdingnagian dropoff from 1992 to 1993 when the final went from CBS to ESPN. In the years up through 1992, double-digit millions of viewers were commonplace. But airing those games on cable meant losing thousands of eyeballs. Bringing it back to a broadcast network sure helps.
RE: Food for thought - Spiny_Norman - 04-10-2024
(04-10-2024, 08:03 AM)martyup Wrote: The ratings are the only data that matters to advertisers. I don't buy that it was all due to Clark playing her last game. The viewership numbers will definitely increase the media value of women's basketball.
In January, the NCAA and ESPN signed an 8 year agreement to broadcast the women's basketball tournament (and other non-football championships). ESPN was smart to lock in the price when they did. If the negotiation had extended beyond this year's tournament, the cost to them would likely have been much higher.
RE: Food for thought - martyup - 04-10-2024
(04-10-2024, 12:53 PM)Spiny_Norman Wrote:(04-10-2024, 08:03 AM)martyup Wrote: The ratings are the only data that matters to advertisers. I don't buy that it was all due to Clark playing her last game. The viewership numbers will definitely increase the media value of women's basketball.
In January, the NCAA and ESPN signed an 8 year agreement to broadcast the women's basketball tournament (and other non-football championships). ESPN was smart to lock in the price when they did. If the negotiation had extended beyond this year's tournament, the cost to them would likely have been much higher.
The women married ESPN and can't get a divorce.
![[Image: ?u=https%3A%2F%2Fmedia4.giphy.com%2Fmedi...ipo=images]](https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Fmedia4.giphy.com%2Fmedia%2FxT5LMIQsDNiUnhGPKM%2Fgiphy.gif%3Fcid%3D790b7611747d4638f8cff75e3c354deda5599638b905ee93%26rid%3Dgiphy.gif%26ct%3Dg&f=1&nofb=1&ipt=c3c432ae8af3c1ec5283c8fb58947c0b34fc37056044432ba37f6202185c60d0&ipo=images)
RE: Food for thought - BostonCard - 04-10-2024
Folks, read the article (gifted and thus not paywalled).
Quote:Caitlin Clark was the reason. She is a player whose unique talent created a buzz that will be very difficult to replicate.
No:
Quote:Ratings indicate that viewers were interested in watching games that didn’t feature Clark this tournament. Excluding Iowa’s games, viewership through the Elite Eight women’s games was up 73% from last year, ESPN said.
Quote:1. What year did the networks bid on rights to televise the 2024 men's and women's basketball tournament?
Per this article, the NCAA just renegotiated tournament rights a few months ago:
NCAA, ESPN agree to landmark media rights deal covering 40 NCAA championships (sportsbusinessjournal.com)
The deal values the women's tournament at $65 million/year, which is 10x the previous valuation, but also less than 1/10th the men's. Before the recent jump in viewership the last couple years, women's championship viewership was about 5 million, about 1/3 to 1/4 the men's championship viewership (the WSJ article has viewership dating back to 2014).
The men's deal was last extended in 2016.
NCAA, CBS, Turner extend NCAA Tournament deal through 2032 - CBSSports.com
BC
RE: Food for thought - norcard10 - 04-10-2024
(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
How about you do a comparison of women's NCAA average tournament vs men's NCAA average tournament ratings? It was higher this season in singular reason due to to Caitlin Clark.
https://www.si.com/college/indiana/basketball/viewers-engage-more-womens-college-basketball-popularity-explodes-ncaa-tournament
Some historical numbers from 2022. Some games didn't even have a million viewers.
RE: Food for thought - BostonCard - 04-11-2024
(04-10-2024, 09:55 PM)norcard10 Wrote:(04-09-2024, 07:35 PM)BostonCard Wrote: Women's basketball NCAA title game: 18.9 million viewers
Men's NCAA title game: 14.8 million viewers
Women's basketball tournament TV rights: $6.5 million
Men's basketball tournament TV rights: $873 million
https://www.wsj.com/business/media/the-womens-ncaa-tournament-outshone-the-mens-but-it-got-99-less-tv-money-74806707?st=stgab6yg7gnh2ey&reflink=desktopwebshare_permalink
BC
How about you do a comparison of women's NCAA average tournament vs men's NCAA average tournament ratings? It was higher this season in singular reason due to to Caitlin Clark.
https://www.si.com/college/indiana/basketball/viewers-engage-more-womens-college-basketball-popularity-explodes-ncaa-tournament
Some historical numbers from 2022. Some games didn't even have a million viewers.
I looked for a dataset of ratings of all the games (men and women) but couldn't find it. However, as I noted earlier, the article stated that through the elite eight, viewership for games that did not feature Iowa was up 75%. So it is not just the singular season from Caitlin Clark.
BC
RE: Food for thought - needle - 04-11-2024
FWIW, about 4.5 times more viewers on average for men's tourney games compared to women's tourney games:
Quote: The men’s tournament as a whole improved some on the 2023 edition, averaging 9.9 million viewers (up 3 percent year-to-year) over its 67 games on CBS, TBS, TNT and TruTV. It also posted double-digit growth among adults under 35, rising 14 percent from a year ago.
The women’s tournament more than doubled its audience year to year: ESPN says full coverage of the bracket averaged 2.2 million viewers, up 121 percent from 2023. That’s the best performance for the women’s tournament since it’s been an ESPN property, dating back to 1996.
https://www.hollywoodreporter.com/tv/tv-news/womens-ncaa-final-bigger-tv-ratings-than-mens-first-time-1235870291/
RE: Food for thought - norcard10 - 04-11-2024
(04-11-2024, 11:52 AM)needle Wrote: FWIW, about 4.5 times more viewers on average for men's tourney games compared to women's tourney games:
Quote: The men’s tournament as a whole improved some on the 2023 edition, averaging 9.9 million viewers (up 3 percent year-to-year) over its 67 games on CBS, TBS, TNT and TruTV. It also posted double-digit growth among adults under 35, rising 14 percent from a year ago.
The women’s tournament more than doubled its audience year to year: ESPN says full coverage of the bracket averaged 2.2 million viewers, up 121 percent from 2023. That’s the best performance for the women’s tournament since it’s been an ESPN property, dating back to 1996.
https://www.hollywoodreporter.com/tv/tv-news/womens-ncaa-final-bigger-tv-ratings-than-mens-first-time-1235870291/
Surprised pikachu face here
RE: Food for thought - M T - 04-11-2024
When I see a bar/eating place with 100 patrons and 47 monitors showing MBB, how do they count the number of viewers?
Or, do they only count TVs in residences where viewers get a choice? Or are the counts computed differently?
RE: Food for thought - WBB fan - 04-11-2024
This year, when I was in a bar or somewhere and asked to have a TV channel turn to a women's game, the answer was typically, fine, no argument and no complaint from other patrons. In past years, the answer was often sorry, other people will inject, or why, who cares.