[Farm93]

[quote author=Farm93 link=topic=12297.msg121232#msg121232 date=1435106915]
The argument presented by others was that those golf proceeds were in some way misleading for athletes trying to understand the resources available to them.

Terry,

I don't believe you were the apples to apples advocate.  My point, has always been, that the revenue from the golf course is used to support the business.  Much as a hamburger joint might sell soda.  At the end of the day a sugary drink is not a burger, but if I am the owner of the burger joint do I really care that my revenue is not from red meat sales?  The margins may be different, but I would need to disclose the revenue to shareholders even if some analysts might claim that my revenue and business model is not pure.  Same thing here honestly.

On the apples to apples consistency side, other major FBS schools with golf courses (Michigan, Ohio State, Virginia, etc.) are all including golf course activities in their revenue and expense accounting.  So Stanford is consistent with the rest in how it handles this "intercollegiate" revenue category.  I understand it is not pure profit or pure intercollegiate competition revenue, but it is standard practice to include golf operations in intercollegiate athletics tallies (revenue and expenses).

Golf operations is certainly more relevant than weddings or law school and business school banquets, all things now included in UCB AD's intercollegiate athletic revenue.  And clearly golf operations are more closely tied to intercollegiate sports than ASU AD's emerging land management activities and conversion of local property taxes into ASU AD fees that will also appear as ASU AD intercollegiate revenue.

ASU might be first in counting land management as "intercollegiate" revenue, but I doubt they will be the last.  The definition of "intercollegiate" will continue to evolve, but I have no doubt that golf course operations will sit safely in the tally for decades to come at both Stanford and the dozens of other colleges with enough land to operate a golf course.

[Farm93]

[quote author=Farm93 link=topic=12297.msg121232#msg121232 date=1435106915]
The argument presented by others was that those golf proceeds were in some way misleading for athletes trying to understand the resources available to them.

Terry,

I don't believe you were the apples to apples advocate.  My point, has always been, that the revenue from the golf course is used to support the business.  Much as a hamburger joint might sell soda.  At the end of the day a sugary drink is not a burger, but if I am the owner of the burger joint do I really care that my revenue is not from red meat sales?  The margins may be different, but I would need to disclose the revenue to shareholders even if some analysts might claim that my revenue and business model is not pure.  Same thing here honestly.

On the apples to apples consistency side, other major FBS schools with golf courses (Michigan, Ohio State, Virginia, etc.) are all including golf course activities in their revenue and expense accounting.  So Stanford is consistent with the rest in how it handles this "intercollegiate" revenue category.  I understand it is not pure profit or pure intercollegiate competition revenue, but it is standard practice to include golf operations in intercollegiate athletics tallies (revenue and expenses).

Golf operations is certainly more relevant than weddings or law school and business school banquets, all things now included in UCB AD's intercollegiate athletic revenue.  And clearly golf operations are more closely tied to intercollegiate sports than ASU AD's emerging land management activities and conversion of local property taxes into ASU AD fees that will also appear as ASU AD intercollegiate revenue.

ASU might be first in counting land management as "intercollegiate" revenue, but I doubt they will be the last.  The definition of "intercollegiate" will continue to evolve, but I have no doubt that golf course operations will sit safely in the tally for decades to come at both Stanford and the dozens of other colleges with enough land to operate a golf course.