[washingtonismoney]

The mandatory donation, for me, fails both ethics and long-term business imperatives:

1) Long-term, nothing would be more profitable for the school than a large, intense fan base. Whether or not that's likely is another debate, but, short-term, raising prices won't help progress to that goal.

2) Ethically, I don't think the school ought to maximize revenue anyway. The point of college sports ought to be community -- students, alumni, athletes, etc. If the school is willing to raise its prices at the drop of a hat, then why are we here? It makes a business transaction out of a community gathering. I hope anyone who decided that raising prices was OK also was OK with McCaffrey skipping out on the bowl game, because ultimately they're the same decision: putting individual needs ahead of community values.

[washingtonismoney]

The mandatory donation, for me, fails both ethics and long-term business imperatives:

1) Long-term, nothing would be more profitable for the school than a large, intense fan base. Whether or not that's likely is another debate, but, short-term, raising prices won't help progress to that goal.

2) Ethically, I don't think the school ought to maximize revenue anyway. The point of college sports ought to be community -- students, alumni, athletes, etc. If the school is willing to raise its prices at the drop of a hat, then why are we here? It makes a business transaction out of a community gathering. I hope anyone who decided that raising prices was OK also was OK with McCaffrey skipping out on the bowl game, because ultimately they're the same decision: putting individual needs ahead of community values.