[TreesAndBirds]

While I dont doubt that SEC might have more/more dedicated fans/viewers than the Pac12, I wonder what the demographics are. If (and I mean if, as I dont know) Pac12 viewers are higher income, more educated, more willing to try new things, that might offset lower numbers. Having a conference viewership focused around LA, SF, SJ, Seattle and Phoenix might just seem more interesting to advertisers than what some of the other conferences have to offer.

I hope/assume the Pac12 network has looked into that and made the case to advertisers as appropriate.

[TreesAndBirds]

While I dont doubt that SEC might have more/more dedicated fans/viewers than the Pac12, I wonder what the demographics are. If (and I mean if, as I dont know) Pac12 viewers are higher income, more educated, more willing to try new things, that might offset lower numbers. Having a conference viewership focused around LA, SF, SJ, Seattle and Phoenix might just seem more interesting to advertisers than what some of the other conferences have to offer.

I hope/assume the Pac12 network has looked into that and made the case to advertisers as appropriate.