[Hulk01]

I think fans, like almost all humans, fear too much. 

We give the ball up to ASU and envision them marching down the field twice to tie the game. Loss is vivid to us--more than twice as salient as gain, if your trust the studies--and surrendering the football ball makes the possibility of loss appear more vivid to us. 

I'm a perfect example,  With 3 minutes left in a game, say, and us with the ball and a ten point lead, I imagine us puntng the ball, the other team marching down the field to score a touchdown, then recovering an onside kick and scoring again to tie the game, or even win it. 

Sound familiar?

[Hulk01]

I think fans, like almost all humans, fear too much. 

We give the ball up to ASU and envision them marching down the field twice to tie the game. Loss is vivid to us--more than twice as salient as gain, if your trust the studies--and surrendering the football ball makes the possibility of loss appear more vivid to us. 

I'm a perfect example,  With 3 minutes left in a game, say, and us with the ball and a ten point lead, I imagine us puntng the ball, the other team marching down the field to score a touchdown, then recovering an onside kick and scoring again to tie the game, or even win it. 

Sound familiar?