[BostonCard]

I've not been a fan of many of the TV changes that have happened under Scott. The one I'll never understand is Pac-12 After Dark. Games are already later than in other areas by dint of being in the Pacific time zone. So why put them later?

They were put later because the TV networks offered more money if the Pac 12 would put more games later. 

It's been a year or more since I looked this up, but at that time it turned out that Pac 12 games in these later slots got bigger audiences than the Pac 12 games in early slots. Apparently this is because the TV networks are correct, and the competition with other games is more decisive than the competition with sleeping (or other night activities).

There isn't competition. The Pac-12 games are already later than other conferences' games. A game at 4:00 is already at 7:00. Afternoon games are over by the time these start. Eastern games are played closer to noon, not at 7:00.

This isn’t accurate.  An 8pm eastern game is prime time, and there are plenty of east coast teams that kick off at the time.  This week end, both the ACC and the Big-Ten championship games are at 8 pm.  Generally speaking, the start times in most time zones are 12-1 pm, 3-4 pm, and 7-8 pm.  Occasionally, you will get an earlier 10 am local time, game time (especially when a visiting team from the west coast is playing)

A network that is looking to fill its Saturday with wall-to-wall live football coverage will feature a 10 am eastern game, a 1 pm eastern game, a 4 pm eastern or 1 pm Pacific game, a 7 pm Eastern or 4 pm Pacific game, and a 7 pm Pacific game.  Sprinkle in an evening game on Thursday and Friday, and you can run up to seven games without one confliCting.

BC

[BostonCard]

I've not been a fan of many of the TV changes that have happened under Scott. The one I'll never understand is Pac-12 After Dark. Games are already later than in other areas by dint of being in the Pacific time zone. So why put them later?

They were put later because the TV networks offered more money if the Pac 12 would put more games later. 

It's been a year or more since I looked this up, but at that time it turned out that Pac 12 games in these later slots got bigger audiences than the Pac 12 games in early slots. Apparently this is because the TV networks are correct, and the competition with other games is more decisive than the competition with sleeping (or other night activities).

There isn't competition. The Pac-12 games are already later than other conferences' games. A game at 4:00 is already at 7:00. Afternoon games are over by the time these start. Eastern games are played closer to noon, not at 7:00.

This isn’t accurate.  An 8pm eastern game is prime time, and there are plenty of east coast teams that kick off at the time.  This week end, both the ACC and the Big-Ten championship games are at 8 pm.  Generally speaking, the start times in most time zones are 12-1 pm, 3-4 pm, and 7-8 pm.  Occasionally, you will get an earlier 10 am local time, game time (especially when a visiting team from the west coast is playing)

A network that is looking to fill its Saturday with wall-to-wall live football coverage will feature a 10 am eastern game, a 1 pm eastern game, a 4 pm eastern or 1 pm Pacific game, a 7 pm Eastern or 4 pm Pacific game, and a 7 pm Pacific game.  Sprinkle in an evening game on Thursday and Friday, and you can run up to seven games without one confliCting.

BC