[stupac2]

Christ. My point was never that places like reddit are driving this concern, but that when the most avid fans are casually throwing around things that are direct insults to the conference and its leadership then it's a real problem, and that the Pac-12 offices would be derelict in their duty if they're not paying attention to this stuff. The media environment is a feedback loop, if the stuff in the sports page wasn't resonating with readers no one would care, and you find out about that by following things like twitter, reddit, facebook, etc. The latter ought to matter just as much as stories in the NYT.

[stupac2]

Christ. My point was never that places like reddit are driving this concern, but that when the most avid fans are casually throwing around things that are direct insults to the conference and its leadership then it's a real problem, and that the Pac-12 offices would be derelict in their duty if they're not paying attention to this stuff. The media environment is a feedback loop, if the stuff in the sports page wasn't resonating with readers no one would care, and you find out about that by following things like twitter, reddit, facebook, etc. The latter ought to matter just as much as stories in the NYT.