[slide]

Could it be that when beer was sold in the old days it was cheap and that encouraged excessive consumption, and now they will charge like $10 per beer and $12 for wine, so that pretty much ensures excessive consumption will be limited, but the school still earns some decent incremental revenue?

LSU was (I think) $8 a beer and $9 for wine.  GaTech was a little cheaper, but it was also limited to "club" seats (lower deck, between the 20s).  both pricing setsups usually outside of price range for excess by students.  50+ college football stadiums now serve beer and wine game day.

[slide]

Could it be that when beer was sold in the old days it was cheap and that encouraged excessive consumption, and now they will charge like $10 per beer and $12 for wine, so that pretty much ensures excessive consumption will be limited, but the school still earns some decent incremental revenue?

LSU was (I think) $8 a beer and $9 for wine.  GaTech was a little cheaper, but it was also limited to "club" seats (lower deck, between the 20s).  both pricing setsups usually outside of price range for excess by students.  50+ college football stadiums now serve beer and wine game day.