[OutsiderFan]

Zero Hedge is a conspiracy theory website.  Please don't post links from it here.

Whole Foods advertises on that site.  Shall I stop shopping at Whole Foods?  I've never been part of cancel culture.  Feels a little slimy...

Advertisers don't pick and choose which websites their ads get played on for the most part. Now, they have the ability to do so for sure, but they must walk a fine line between blocking sites their ads appear on for whatever reason, and giving up the eyeballs they might lose if they do block those sites from showing their ads. Personally, if I were Whole Foods or any other company, I wouldn't be allowing my ad dollars to support Zero Hedge or similar sites because they promote conspiracy theories that dumb down society. And frankly, your post is going to inspire me to tell Whole Foods not to advertise on sites like Zero Hedge :)

My great question is with so many newspapers going to subscriber only content, will these conspiracy theory news sites have an audience of people that will support them with paid subscriptions? Or if advertisers pull their ads from them, would they go away?  I mean I pay for The Washington Post because it is an outstanding newspaper that wins awards for its reporting and The Athletic because it does great reporting too. But will people pay $9.99/mo for Zero Hedge or the National Enquirer to either make stuff up or otherwise promote nonsense? I legit don't know and I legit want to know.

[OutsiderFan]

Zero Hedge is a conspiracy theory website.  Please don't post links from it here.

Whole Foods advertises on that site.  Shall I stop shopping at Whole Foods?  I've never been part of cancel culture.  Feels a little slimy...

Advertisers don't pick and choose which websites their ads get played on for the most part. Now, they have the ability to do so for sure, but they must walk a fine line between blocking sites their ads appear on for whatever reason, and giving up the eyeballs they might lose if they do block those sites from showing their ads. Personally, if I were Whole Foods or any other company, I wouldn't be allowing my ad dollars to support Zero Hedge or similar sites because they promote conspiracy theories that dumb down society. And frankly, your post is going to inspire me to tell Whole Foods not to advertise on sites like Zero Hedge :)

My great question is with so many newspapers going to subscriber only content, will these conspiracy theory news sites have an audience of people that will support them with paid subscriptions? Or if advertisers pull their ads from them, would they go away?  I mean I pay for The Washington Post because it is an outstanding newspaper that wins awards for its reporting and The Athletic because it does great reporting too. But will people pay $9.99/mo for Zero Hedge or the National Enquirer to either make stuff up or otherwise promote nonsense? I legit don't know and I legit want to know.