11-19-2020, 02:20 PM
Apropos celebrity messaging...
https://www.fiercepharma.com/marketing/h...d-campaign
HHS cancelled its ad campaign:
"Controversial" is probably understating it if you look at the details.
BC
https://www.fiercepharma.com/marketing/h...d-campaign
HHS cancelled its ad campaign:
Quote:The Department of Health and Human Services (HHS) Wednesday nixed a controversial $15 million contract that sought to use celebrity messages to drive responsible pandemic behavior. However, the larger $250 million campaign will go on, albeit with a “new approach.”
"Controversial" is probably understating it if you look at the details.
BC