[magnus]

Apropos celebrity messaging...

https://www.fiercepharma.com/marketing/h...d-campaign

HHS cancelled its ad campaign:

The Department of Health and Human Services (HHS) Wednesday nixed a controversial $15 million contract that sought to use celebrity messages to drive responsible pandemic behavior. However, the larger $250 million campaign will go on, albeit with a “new approach.”

"Controversial" is probably understating it if you look at the details.

BC

I thought this attempt died with Caputo's departure.  Didn't realize the $250 million campaign is still going on though their new vision does seem more appropriate.

“The new approach would create a dynamic relationship with public health infrastructure, build on established messaging, and develop a comprehensive, consistent, coordinated, and science-based public education campaign with rigorous evaluation and regular impact reporting to inform decision making,” HHS said.

[magnus]

Apropos celebrity messaging...

https://www.fiercepharma.com/marketing/h...d-campaign

HHS cancelled its ad campaign:

The Department of Health and Human Services (HHS) Wednesday nixed a controversial $15 million contract that sought to use celebrity messages to drive responsible pandemic behavior. However, the larger $250 million campaign will go on, albeit with a “new approach.”

"Controversial" is probably understating it if you look at the details.

BC

I thought this attempt died with Caputo's departure.  Didn't realize the $250 million campaign is still going on though their new vision does seem more appropriate.

“The new approach would create a dynamic relationship with public health infrastructure, build on established messaging, and develop a comprehensive, consistent, coordinated, and science-based public education campaign with rigorous evaluation and regular impact reporting to inform decision making,” HHS said.