[Embo]

"If you ain't cheating you ain't trying." . . .

That could appropriately be painted on the wall in the USC football locker room, along with "You gotta play dirty to win."

Not just their football locker room.  How about in their President's office and in the meeting room of their Board of Trustees?

USC pays UCSD $50 million and apologizes

Best quote is the end of the article:

> The apology, while well-written, isn't enough, said Oates, who specializes in crisis communications.  One problem is that it came as part of a legal setttlement, and after repeated scandals.

"It draws into question whether you really mean it." Oates said.  "Talk becomes very cheap, particularly for this university, where it seems to happen over and over and over again."

[Embo]

"If you ain't cheating you ain't trying." . . .

That could appropriately be painted on the wall in the USC football locker room, along with "You gotta play dirty to win."

Not just their football locker room.  How about in their President's office and in the meeting room of their Board of Trustees?

USC pays UCSD $50 million and apologizes

Best quote is the end of the article:

> The apology, while well-written, isn't enough, said Oates, who specializes in crisis communications.  One problem is that it came as part of a legal setttlement, and after repeated scandals.

"It draws into question whether you really mean it." Oates said.  "Talk becomes very cheap, particularly for this university, where it seems to happen over and over and over again."