[Treebound]

Sponsorships at Stanford are a likely avenue to revenue/support going forward.  It has been frowned upon by some in the past, but as the deficit has grown, I think some greater level of sponsorship will emerge and I'm fine with that.  It's been the standard at most other schools and perhaps it helps us grow our local/community reach as local and even national sponsors bring more people into the ticketed venues and events.  They would have more of a vested interest in the success of the athletes, sports and the venues they sponsor.  I think the AD would try to do it tastefully versus the "Chico's Bail Bonds" approach (name that movie and the lead actor!).

[Treebound]

Sponsorships at Stanford are a likely avenue to revenue/support going forward.  It has been frowned upon by some in the past, but as the deficit has grown, I think some greater level of sponsorship will emerge and I'm fine with that.  It's been the standard at most other schools and perhaps it helps us grow our local/community reach as local and even national sponsors bring more people into the ticketed venues and events.  They would have more of a vested interest in the success of the athletes, sports and the venues they sponsor.  I think the AD would try to do it tastefully versus the "Chico's Bail Bonds" approach (name that movie and the lead actor!).