[old spanish trail]

When March Madness began in the way back, its popularity increased slowly and then multiplied as the NCAA realized they might have a nifty game to publicize. They threw big $$ into advertising and monetized everything as they went along. What we don't know is what would have been the result if the same money, energy and attention had been given to WBB. I don't think the result would have been equal popularity but I have no doubt it would have been much greater than it is today. That unfortunately is another example of the historical sexism that has characterized the NCAA's approach.

[old spanish trail]

When March Madness began in the way back, its popularity increased slowly and then multiplied as the NCAA realized they might have a nifty game to publicize. They threw big $$ into advertising and monetized everything as they went along. What we don't know is what would have been the result if the same money, energy and attention had been given to WBB. I don't think the result would have been equal popularity but I have no doubt it would have been much greater than it is today. That unfortunately is another example of the historical sexism that has characterized the NCAA's approach.