[Spiny_Norman]

Sally Jenkins (Stanford '82) calls BS on the NCAA's claim that the women's tournament does not make money.

https://www.washingtonpost.com/sports/20...t-revenue/

Excerpt:

Short of stifling Geno Auriemma with a pillow while stealing his diamond championship rings, the NCAA could not work harder to smother the potential of the women’s tournament and rob it of revenue. This week, in response to a query about its financials, the NCAA insisted again that the women don’t turn a profit. This is patently unjustifiable. You know how much revenue NCAA Division I women’s basketball generated collectively in 2018-2019? Almost a billion dollars. That’s according to economist Daniel Rascher, a financial analyst for the firm OSKR who studied the NCAA’s self-reported numbers and testified as an expert in the governing body’s ongoing antitrust litigation. “I don’t see how they lose money on it,” he says.

You know how many companies will advertise on ESPN during this women’s tournament, brands that want to be associated with the elegance of stars such as Iowa’s Caitlin Clark and Stanford’s Kiana Williams, who play the game like strings of silk? A total of 77, among them Verizon, Chevrolet, L’Oréal and Nike.

You know how many viewers watched the championship game in 2019? More than 3.68 million, with a peak of 5.6 million in the closing minutes of Baylor’s one-point victory over Notre Dame. Know what that’s comparable to? A Wimbledon men’s final. Game 1 of the 2019 National League Division Series between the Washington Nationals and Los Angeles Dodgers. LeBron James’s debut with the Los Angeles Lakers. Hannity.

[Spiny_Norman]

Sally Jenkins (Stanford '82) calls BS on the NCAA's claim that the women's tournament does not make money.

https://www.washingtonpost.com/sports/20...t-revenue/

Excerpt:

Short of stifling Geno Auriemma with a pillow while stealing his diamond championship rings, the NCAA could not work harder to smother the potential of the women’s tournament and rob it of revenue. This week, in response to a query about its financials, the NCAA insisted again that the women don’t turn a profit. This is patently unjustifiable. You know how much revenue NCAA Division I women’s basketball generated collectively in 2018-2019? Almost a billion dollars. That’s according to economist Daniel Rascher, a financial analyst for the firm OSKR who studied the NCAA’s self-reported numbers and testified as an expert in the governing body’s ongoing antitrust litigation. “I don’t see how they lose money on it,” he says.

You know how many companies will advertise on ESPN during this women’s tournament, brands that want to be associated with the elegance of stars such as Iowa’s Caitlin Clark and Stanford’s Kiana Williams, who play the game like strings of silk? A total of 77, among them Verizon, Chevrolet, L’Oréal and Nike.

You know how many viewers watched the championship game in 2019? More than 3.68 million, with a peak of 5.6 million in the closing minutes of Baylor’s one-point victory over Notre Dame. Know what that’s comparable to? A Wimbledon men’s final. Game 1 of the 2019 National League Division Series between the Washington Nationals and Los Angeles Dodgers. LeBron James’s debut with the Los Angeles Lakers. Hannity.