[Goose]

This smacks of a desperate attempt by the conferences to keep the revenue flowing even as football, and especially college football is going to start facing greater headwinds, and to me, it is looking like they are sacrificing the golden goose in the process.

Unfortunately I don't think those involved see it as a "desperate attempt". I think they fully expect it will be a revenue enhancement of significant proportions. As usual, those running the show often have a difficult time recognizing the winds of change and responding in the best way to that change. This 12 team format is just a way to make money, nothing else.

[Goose]

This smacks of a desperate attempt by the conferences to keep the revenue flowing even as football, and especially college football is going to start facing greater headwinds, and to me, it is looking like they are sacrificing the golden goose in the process.

Unfortunately I don't think those involved see it as a "desperate attempt". I think they fully expect it will be a revenue enhancement of significant proportions. As usual, those running the show often have a difficult time recognizing the winds of change and responding in the best way to that change. This 12 team format is just a way to make money, nothing else.