[CowboyIndian]

If the goal is maximizing TV revenue (and the Big 12 becomes the Little 8), the Pac should poach Baylor and TCU. 

Baylor football somehow has become a brand. Combine them with TCU and you get the Dallas and Austin markets.

Texas Tech had a generational talent in Mahomes but their football program has only gotten worse since he left. Does not bode well for them. 

Oklahoma State has a hard ceiling on its potential popularity, given that it will never truly rival OU.

There are options that would be more attractive to Pac fans, like BYU and Nebraska, but I don't think those schools would bring enough TV market value to justify what they would ask for in return. Not worth the headache.

None of those schools would seem to match the old academic requirements of the Pac-12 as research universities but that may be dinosaur thinking these days.

[CowboyIndian]

If the goal is maximizing TV revenue (and the Big 12 becomes the Little 8), the Pac should poach Baylor and TCU. 

Baylor football somehow has become a brand. Combine them with TCU and you get the Dallas and Austin markets.

Texas Tech had a generational talent in Mahomes but their football program has only gotten worse since he left. Does not bode well for them. 

Oklahoma State has a hard ceiling on its potential popularity, given that it will never truly rival OU.

There are options that would be more attractive to Pac fans, like BYU and Nebraska, but I don't think those schools would bring enough TV market value to justify what they would ask for in return. Not worth the headache.

None of those schools would seem to match the old academic requirements of the Pac-12 as research universities but that may be dinosaur thinking these days.