[Spiny_Norman]

If the P12 takes any action, it needs to make the conference more attractive for tv money. The P12 is already so far behind the SEC that it will never catch up. But it at least can try not to fall further behind.

Adding any of the remaining B12 schools will do nothing to move the needle on the next P12 tv contract. TCU, Texas Tech, OSU, etc. have demonstrated that they draw small tv audiences unless they are playing OU or Texas. Same with BYU, Rice, Houston. The Athletic estimates that the remaining B12 schools might be worth $10-15M a year per school in a standalone tv contract. Even the P12 schools currently get more than double that amount. The SEC and B10 are over $50M per school per year and may be looking at $80-90M in the next tv contract.

Right now the SEC is like a distant galaxy that is moving away from the P12 at an accelerating rate. I think the only viable avenue for the P12 is a B10 partnership.

[Spiny_Norman]

If the P12 takes any action, it needs to make the conference more attractive for tv money. The P12 is already so far behind the SEC that it will never catch up. But it at least can try not to fall further behind.

Adding any of the remaining B12 schools will do nothing to move the needle on the next P12 tv contract. TCU, Texas Tech, OSU, etc. have demonstrated that they draw small tv audiences unless they are playing OU or Texas. Same with BYU, Rice, Houston. The Athletic estimates that the remaining B12 schools might be worth $10-15M a year per school in a standalone tv contract. Even the P12 schools currently get more than double that amount. The SEC and B10 are over $50M per school per year and may be looking at $80-90M in the next tv contract.

Right now the SEC is like a distant galaxy that is moving away from the P12 at an accelerating rate. I think the only viable avenue for the P12 is a B10 partnership.