02-02-2022, 07:46 PM
(02-02-2022, 07:27 PM)OutsiderFan Wrote:(02-02-2022, 03:34 PM)DC 86 Wrote: I can't believe WFT was really a contender since it would be a lost merchandising opportunity.
What does this mean?
Rebranding a team is an enormous marketing and merchandising opportunity. "WFT" was already used for the last two years so it's a lost opportunity to launch a P.R. campaign around the new name, and 2) it isn't a good brand to create content around. Calling a team "WFT" has limited creative value.