08-28-2022, 02:02 PM
Mick, the Supreme Court or the Olympic Committee?
As I am sure you know, just because your Chair was a brilliant lawyer and company chair doesn’t mean you would give much credence to what he said regarding marketing. I don’t know him, but I bet he appreciated that you did get under your competitor’s skin, even if the campaign had been ineffective on the targets.
Of course, Unlike most ad campaigns, you do have the chance of measuring the impact of your ad spend. Compare the increase in business amongst that competitor in particular’s clients compared to control group of clients of a different competitor who you didn’t target.
BC
As I am sure you know, just because your Chair was a brilliant lawyer and company chair doesn’t mean you would give much credence to what he said regarding marketing. I don’t know him, but I bet he appreciated that you did get under your competitor’s skin, even if the campaign had been ineffective on the targets.
Of course, Unlike most ad campaigns, you do have the chance of measuring the impact of your ad spend. Compare the increase in business amongst that competitor in particular’s clients compared to control group of clients of a different competitor who you didn’t target.
BC