[Spiny_Norman]

I would describe Stanford's NIL approach as reactive. Other schools have been proactive.

Here is an example of what other schools are doing. Clemson opened a 12,000 square foot NIL branding institute on campus with a director plucked from the corporate executive suite. 

https://businessofcollegesports.com/name...velopment/

From what I can tell, the more aggressive schools are aligning their NIL function with their business development function. Some others are putting it alongside compliance (maybe because they don't know where else to put it).

Stanford actually has an Assistant Director / Name, Image & Likeness Services, Katie Bridge. She is a former college athlete with little if any corporate, development, or communication experience (judging from her LinkedIn profile).

[Spiny_Norman]

I would describe Stanford's NIL approach as reactive. Other schools have been proactive.

Here is an example of what other schools are doing. Clemson opened a 12,000 square foot NIL branding institute on campus with a director plucked from the corporate executive suite. 

https://businessofcollegesports.com/name...velopment/

From what I can tell, the more aggressive schools are aligning their NIL function with their business development function. Some others are putting it alongside compliance (maybe because they don't know where else to put it).

Stanford actually has an Assistant Director / Name, Image & Likeness Services, Katie Bridge. She is a former college athlete with little if any corporate, development, or communication experience (judging from her LinkedIn profile).