[CardinalSagehen]

You would think that ACCNX could sell more commercials for these broadcasts.  They played their own ACC promotional ads over and over, which tells me that they had no paid commercials to play.

You are right about that.

As it turns out, I have first-hand experience with finding deals in the remnant media market for ACCN ads. ACCN is not the same as ACCNX but the same problem exists.  I used to order TV ads on ACCN and SECN for my company in the weekend afternoon and evening slots, but we'd "day-block" out Sunday and low-ball the bids.  The goal was to "sneak" into live college football broadcasts on Saturday without actually paying the much higher spot prices for live football. Without sharing too much, the tactic worked and we were trying to clear as many of these spots as we could for several years. Of course, ACCN knew what we and others were doing - if they had full-price buyers for the spots, ours would not have cleared.

On a related note, P12N fell so low last year that you could buy remnant ads for < $50 - again not explicitly during football, but during wide windows that could include football. My buddy and I considered creating and airing some sort of anti-SC troll ad that would be subtle enough to pass through the compliance review for a while. We had a clever idea for the ad creative (which escapes me now), but we never got around to it.

[CardinalSagehen]

You would think that ACCNX could sell more commercials for these broadcasts.  They played their own ACC promotional ads over and over, which tells me that they had no paid commercials to play.

You are right about that.

As it turns out, I have first-hand experience with finding deals in the remnant media market for ACCN ads. ACCN is not the same as ACCNX but the same problem exists.  I used to order TV ads on ACCN and SECN for my company in the weekend afternoon and evening slots, but we'd "day-block" out Sunday and low-ball the bids.  The goal was to "sneak" into live college football broadcasts on Saturday without actually paying the much higher spot prices for live football. Without sharing too much, the tactic worked and we were trying to clear as many of these spots as we could for several years. Of course, ACCN knew what we and others were doing - if they had full-price buyers for the spots, ours would not have cleared.

On a related note, P12N fell so low last year that you could buy remnant ads for < $50 - again not explicitly during football, but during wide windows that could include football. My buddy and I considered creating and airing some sort of anti-SC troll ad that would be subtle enough to pass through the compliance review for a while. We had a clever idea for the ad creative (which escapes me now), but we never got around to it.