[Mick]

we're #23

https://www.cnbc.com/2024/12/19/college-...tions.html

The only top 25 programs on this list that are not members of the Big Ten or SEC are Notre Dame, Clemson, Florida State, and Stanford.

As a side note, I am skeptical that Purdue, Kansas, and Vanderbilt are worth more than UCLA.

UCLA has faced a revenue shortfall from a number of angles; ticket sales, merchandise, refreshments, sponsors have all declined. And the base year calculation did not include the new Big 10 contract. They eliminated a deal with Under Armour and had to take a much less lucrative deal. Their revenue has not recovered to pre-COVID levels.

FWLIW, the study's sponsors gave UCLA the best multiplier of revenue relative to overall valuation of any California university, and 20th overall in the study. Interestingly, by that metric, Oregon and Washington State were #1 and #2, then 'Bama, Texas, Ohio State and Oklahoma. By that metric, the California schools were UCLA (20), USC (25th), Stanford (50th), Berkeley (66th), and San Diego State (68th).

What pulled USC's valuation down was a high level of subsidies.

These California schools have the most valuable sports programs – NBC Los Angeles

This article thinks Stanford has a very bright future:

These California schools have the most valuable sports programs – NBC Los Angeles

[Mick]

we're #23

https://www.cnbc.com/2024/12/19/college-...tions.html

The only top 25 programs on this list that are not members of the Big Ten or SEC are Notre Dame, Clemson, Florida State, and Stanford.

As a side note, I am skeptical that Purdue, Kansas, and Vanderbilt are worth more than UCLA.

UCLA has faced a revenue shortfall from a number of angles; ticket sales, merchandise, refreshments, sponsors have all declined. And the base year calculation did not include the new Big 10 contract. They eliminated a deal with Under Armour and had to take a much less lucrative deal. Their revenue has not recovered to pre-COVID levels.

FWLIW, the study's sponsors gave UCLA the best multiplier of revenue relative to overall valuation of any California university, and 20th overall in the study. Interestingly, by that metric, Oregon and Washington State were #1 and #2, then 'Bama, Texas, Ohio State and Oklahoma. By that metric, the California schools were UCLA (20), USC (25th), Stanford (50th), Berkeley (66th), and San Diego State (68th).

What pulled USC's valuation down was a high level of subsidies.

These California schools have the most valuable sports programs – NBC Los Angeles

This article thinks Stanford has a very bright future:

These California schools have the most valuable sports programs – NBC Los Angeles