[82lsju]

Top NIL numbers for football.

https://247sports.com/longformarticle/co...0/#2564353

Take this as mostly correct. I have also seen for example OSU as #1 with a bit over $21 million.

I'm surprised not to see USC on this list.  I have trouble believing that Oregon and Washington spend more on NIL than they do.

When I do a Google search for "USC football NIL spending" it estimates that USC football spends $10-12 million on NIL, which would put them 15th to 20th on this list.

USC being private may have kept them off this list. Every school on there is public, though there are not many or any other private school possibilities. Like I said, take it as mostly correct.

if you click through to the underlying data they say

Based on Booster support, the following is our estimate of NIL collective funding per school. Public universities only – private schools are not reported here due to lack of data.

https://nil-ncaa.com/power5/

their list has 56 schools on it, the list is for 2023-24

[82lsju]

Top NIL numbers for football.

https://247sports.com/longformarticle/co...0/#2564353

Take this as mostly correct. I have also seen for example OSU as #1 with a bit over $21 million.

I'm surprised not to see USC on this list.  I have trouble believing that Oregon and Washington spend more on NIL than they do.

When I do a Google search for "USC football NIL spending" it estimates that USC football spends $10-12 million on NIL, which would put them 15th to 20th on this list.

USC being private may have kept them off this list. Every school on there is public, though there are not many or any other private school possibilities. Like I said, take it as mostly correct.

if you click through to the underlying data they say

Based on Booster support, the following is our estimate of NIL collective funding per school. Public universities only – private schools are not reported here due to lack of data.

https://nil-ncaa.com/power5/

their list has 56 schools on it, the list is for 2023-24