[ca245]

Whatever Texas Tech is paying NiJaree Canady, they got a bargain.  I don't understand why some of these other SEC schools like Florida, Alabama, Tennessee, LSU, etc, wouldn't go all-in with a 7 figure NIL deal for her.

Some of those other teams already have an "ace", even if not a dominant as Canady. If they pay her $1MM per year, they'd have to pay their existing ace something that comes close to what Canady makes or else risk discontent in the ranks. That might be a budget buster. 
TT was starting from scratch.

[ca245]

Whatever Texas Tech is paying NiJaree Canady, they got a bargain.  I don't understand why some of these other SEC schools like Florida, Alabama, Tennessee, LSU, etc, wouldn't go all-in with a 7 figure NIL deal for her.

Some of those other teams already have an "ace", even if not a dominant as Canady. If they pay her $1MM per year, they'd have to pay their existing ace something that comes close to what Canady makes or else risk discontent in the ranks. That might be a budget buster. 
TT was starting from scratch.